Ask any media buyer what frustrates them about out-of-home and you’ll hear the same word: proof. A billboard vendor can tell you roughly how many cars pass an intersection. They can’t tell you whether your creative was actually up, whether it was visible, or what happened after the invoice was paid.
Stic Vision™ is our answer to that. It’s the measurement layer built into every placement in the Stic network, moving or fixed.
What the hardware does
The unit itself is deliberately boring: compact, self-powered, and installable in minutes. No power infrastructure, no installation crews, no disruption to the campaign it’s attached to. That’s the point. Measurement should be invisible.
What it enables is less boring:
- Photo verification. Every placement is confirmed visually, so “the campaign is live” is a fact, not a claim.
- Real-time tracking. Moving placements report where they actually went, turning routes into auditable coverage maps.
- Impression measurement. Movement, traffic, and visibility signals combine into impression counts you can put in a report and defend.
From data to decisions
Measurement that arrives after a campaign ends is trivia. Stic Vision™ feeds the dashboard while the campaign is live, which means the data is operational: if a corridor is underperforming, routes and zones can be adjusted mid-flight instead of noted in a post-mortem.
That’s the shift we care about. Not just proving that real-world media ran, but making it something you can optimize the way you’d optimize any digital channel, while keeping the thing that makes the street special: it’s real, it’s physical, and it can’t be scrolled past.
Want to see the dashboard on a live campaign? Get in touch and we’ll walk you through it.